Google self-driving car concept

Google self-driving car concept


If we can believe the reports, Google is about to put together their own car service that will compete with ride sharing services like Uber and Lyft. But there won’t be any drivers to contend with, we’re looking at a fleet of Google’s self driving cars.

This news comes out of Bloomberg, reporting that Uber executives have heard from Google of these plans.

Google has been a major backer of Uber, having invested more than $258 million into the ride sharing company. As such, Google has a seat on the board at Uber, from whom Uber has heard of Google’s plans for their driverless car initiative.

Looking at Google’s autonomous car program, this move makes sense. Google could attempt to sell their cars to us as individuals, requiring us to jump through hoops for registration and insurance. Instead, a ride sharing service leaves the cars in Google’s control and responsibility, which would be great for us, at least in some regards.